Digital Marketing Ta Ki – Digital Marketing Er Challenges And Benifits Er Full Details

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What Is Digital Marketing In Bangla Digital Marketing Eto Important Keno Digital Marketers Ke Ki-Ki Challanges Face Korte Hoi Digital Marketing Er Mukkho Assets And Tactis Gulo Ki Digital Marketing Er Benifits Ki Ei Sob Kichur Information Ei Post Te Paben.

Digital Marketing Ta Ki - Digital Marketing Er Challenges And Benifits Er Full Details

Digital Marketing Ta Ki (What Is Digital Marketing In Bangla)

Digital Marketing duto words er milan ke bola hoi, Ekhane Digital er somporko hoche internet theke and marketing er somporko hoche advertising theke. Digital marketing emni ekta poth jeta theke companies nijer product er marketing electronic media dara kore. Jeta traditional method theke oneke diffferent. Ekhane digital marketers ke different-different marketing campaign ready kore oderke kono company te product gulo ke sell korar experiment korte hoi. Oder ke marketing campaign gulo ke analyze korte hoi ki kon-kon jinis gulo ke lokera posondo korbe and kon-kon jinis gulo ke lokera posondo korbena.

Oderke etao dekhte hoi ki kon-kon jinis gulo ke lokera dekhte besi posondo kore, Kon-Kon jinis gulo ke dekhe lokera besi buy kare. Ei digital campaign gulo ke korar jonno mobile messages, mobile apps, podcasts, electronic billboard and radio channels er monoto different digital marketing er method gulo ke use kora hoi.

Digital marketing besi storage er memory card er moto hoi jetar bhetore amader online all efforts store hoye jaye. Ei Digital Marketer mukkho rup theke google search, social media, and other website er use kora hoi.

Digital Marketing Ta Eto Important Keno

Digital Media eto open ache ki aaj sobar kache information er onek source ache. Ora kono somay kono place theke information collect kore nite pare. Digital Media din-protidin bedei choleche and te onek besi entertainment, news, shopping and social interaction hoche. Ekhon consumer ra sudhu company der kotha gulo ke sunchena tara nijer theke information collect korche and Bhalo bhabhe choose Kore niche Kon product ta Bhalo and konta product ta thik na.

Digital Marketers Der Ke Kon-Kon Challanges Gulo Ke Face Korte Hoche

1. Digital Challenge Er Multi Use

Consumers ra onek rokomer product er use nijer device te onek rokome use kore, tar jonno oder ke protocols, specifications and interfaces er use korte hoi. Ei jonno sothik bhabhe interface kora digital marketers der side te impossible.

2. Competition Er Intensity Increase Hoye Jawa

Digital Channels other traditional media er tulona te onek sosta hoi. Jear jonnk tar use kora je kono business size er loker jonno easy hoi. Ei jonno ekhon consumer attention ta ke lawa eto easy noi.

3. Data Volumes Er Increse Hoya

Jekono digital channel te consumers ra onek besi data chere dei. Ei data gulo ke handle kar pana khub ekta easy noi. Er sathei sothik data ke search kora sei data volumes der thekeo onek kothin.

Digital Marketing Er Mukkho Assets And Tactits Gulo Ki

Digital Marketing er kichu emon assets and tactics er information debo jeta apnara janen.

Digital Marketing Er Assets

  • Your website
  • Your Blog posts
  • Ebooks And whitepapers
  • Infographics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, And reviews)
  • Online brochures And lookbooks
    Branding assets (logos, fonts, etc.)

Digital Marketing Er Tactics Gulo Ki

1. Search Engine Optimization (SEO)

Eta ekti emon process jar help theke website take optimize kora hoi. Jeta theke website ti automatic rank kore and website te organic traffic automatic asbe. Etar sathe eti search result te 1st position te show hobe.

2. Content Marketing

Content assets er creation and promotion jeta theke thik moto brand awareness, traffic growth, lead generation kora jete pare.

3. Inbound Marketing

Inbound Marketing Er Mane Hoche Ekti ‘full-funnel’ approach hoya. Jeta theke online content er use kore oderke attract korar jonno, convert korar jonno, closing korar jonno and last te customer ke delight korar jonno kora hoi.

4. Social Media Marketing

Ei marketing te nijer brand and niner content ke social media te promote kora hoi. Jeta theke brand awareness, drive traffic and leads increase hoi nijer business er jonno.

5. Pay-Per-Click (PPC)

Eta ekti emon method jeta te nijer website er traffic ke drive kora hoi. Jeta te apnader ke nijer publisher ke money pay korte hoi. Jodi apna ads te click hoi tahole ekti onek polular PPC.

  • Google AdWords
  • Affiliate Marketing

Eta ekti performance based advertising jeta te apnara comission paben, jodi apnara onno kono product and service ke nijer website te promote korben.

6. Native Advertising

Native Advertising sei advertising gulo ne bola hoi jeti mukkho roop theke content-led hoi and jader ke other platform te featured kora hoi. Kono non paid content er sathe Buzzfeed er sponsored posts ei rokom advertise er ekti example.

7. Marketing Automation

Marketing Automation take bola hoi jeta te kono software or other tools er use kora hoi. Marketing Promotion er jonno jeta te kichu repetitive tasks jemon ki emails, social media, and website action ke automate kora hoi.

Companies email marketing er use kore nijer audience er sathe contact korar jonno bebohar te nei. Email er use contant discounts, and events gulo ke promote korar jonno kora hoi.

8. Online PR

Online Pr emon ekti method jeta theke online coverage ke secure kora hoi. digital publications, blogs, and other content-based websites thene ei sob traditional PR er moton ei hoi kintu online space te.

Digital Market Er Benifits Ki

kono other offline market er method theke digital marketing er real time te accurate result dekhte paben. Jodi apnara kono newspaper te advertising korechen tahole apnader pokkhe eta bola sombhob noi ki koto gulo loko apnar advertising ta dekhechen. Jodi Digital Marketing er kotha bola jae eta te onek easily method te sob kichu jana jabe.

1. Website Traffic

Digital Marketing er method theke apnara onek easy method te jene nite paren ki koto gulo lokera ap advertising gulo dekheche. Ei work te apnara kono digital software er help niye analyse korte parben ki koto gulo lokera apnar advertise gulo dekheche. Apnara etao jene nite paren ki kon source theke apnar website te traffic aasche and apnara etao jene nite paren and apni sei hisab te work korte paren.

Content Performance and Lead Generation ekhani apni eta bhabte paren ki apni je product broucher ti baniyechen and sei product broucher ti lokeder letter box te send korechen te ekhane sei problem ti aro asbe ki apnar product broucher ti koto gulo lokera dekheche and koto gulo lokera dekheni.

Jodi ekhane ekti website te apni ekti broucher hoto tahole apni jante parten ki koto gulo lokera apnar broucger dekheche.

2. Attribution Modeling

Eta onek bhalo and effective metchod jeta te apnake uchit tools and uchit method er use korte pare jeta te apni nijer customers er uchit action ta ke trace korte paren. Eta ke attribution modeling ei jonne bola hoi kenoki ei amaderke allow kore eta janar jonno ko upastith trande ta ki, kon method te lokera product ta ke research kore. Eta te apnara eta jante parben kon area te besi mehnat korte hobe and eta te apnar product er sale onek bedhe jabe.

Ki Rokomer Product Banano Sothik

Apni ki rokomer product banaben eti apnar audience er awasakrar upar nirbhor kore ki oder othe-other stage te ki rokom dorkar hoi. Apnake apnar audience er goals and challenges ke bujhte hobe ki ora ki rokom apnar business er theke somporkito. Apnader ei aim ti hoya uchit ki basic level te apnar online content gulo oder challanges gulo paas korte oder help kore.

1. Blog posts

Eti apnader organic traffic gulo ko badhanor jonno onek important. Jodi eke strong seo and keyword strategy er sathe pair kore diya jae tobe eti apnar jonno onek helpful hoye jabe.

2. Infographics

Eti onek shareable hoi, jar mane eta hoi ki social media te apnar besi chances thakbe ki apnar content ta ke besi lokera share korbe.

3. Short videos

Eti onek shareable hoi, jeta ke youtube er moto platform te place diya jaye te eti apnar brand ke onek loker kache pouche dite helpful.

4. Ebooks

Eti lead genration prapto korar onek bhalo method kenoki eti onek besi comprehensive hoi blog post or infigraphic er tulna te, Er mane hoche ki je kono visitor etar exchange te apnake nijer contact dite pare.

5. Research reports

Eta onek besi high value content piece jeta lead generation er jonno onek important. Research reports and new data apnar industry er jonno onek best important and ederke besir bhaag media and press er lokera choose kore nei.

6. Webinars

Eta onek besi detailed, interactive form je kono video content er jonno, Webinars onek besi effective consideration stage content format hoi kenoki eta onek besi comprehensive content je kono blog post and short video er tulonay.

7. Case studies

Jodi apnar website te ekti detailed case studies bane tahole eti apnar buyer effective form of content kenoki ete onar decision te positive influence.

8. Testimonials

Jofi case studies apnar business te thik moto fit na hoi tokhon apnar website er jonno short testimonials ekti best alternative. Etate lokeder ke comprehensive method the